Is Your Business Represented Fairly Online?
Build a Positive Reputation That Matches Your Vision and Goals
Is your online reputation hurting your business?
A company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with Thrive Local’s reputation management services.
Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62% will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Yelp or Google risk losing 86% of their prospects.
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven business reputation services and learn how to get more reviews on Google and other platforms.
Thrive Local is one of the best reputation management companies that offer custom reputation management solutions tailored to your unique branding and goals. Connect with our reputation management company and let us show you how to get more reviews and streamline your brand reputation management.
What Is Reputation Management?
Make a Great First Impression With Your Target Audience
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management for business allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Reputation monitoring
- Review marketing
- Online reputation repair
- Survey campaign management
- Search engine optimization (SEO) reputation management
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Still on the fence about the benefits of reputation management for business? Discover its advantages and how you can leverage it for your brand growth.
Why Your Business Needs Reputation Management
Stay on Top of Your Brand Mentions and Search Results
Brand reputation management is critical to digital success. The internet is the first place people turn to when searching for information about a person, company, product or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management services are crucial. Reputation management online lets you:
Customers are constantly evaluating their options. Approximately 97% of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95% of travelers read online reviews before booking accommodation. Internet reputation management allows you to amplify your positive business reviews across online platforms and position them in front of your target audience.
Generate Positive Business Reviews
According to statistics, 92% of online users don’t trust a brand without online reviews. What’s more, 23% said they have difficulty making a purchase decision when there are no product reviews. A reputation manager builds a data-driven review generation strategy, ensuring your business has a steady flow of verified online reviews to guide your customers’ buying process.
Increase Your Customer Lifetime Value (CLV) and Loyalty
Selling to existing clients is 6-7 times cheaper than generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
Attract High-Performing Employees
Internet reputation management allows you to gauge employee experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69% of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.
Improve Your Bottom Line
No matter if you own an eCommerce store, a multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270%. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380%. With search engine reputation management, you can build better relationships with your prospects and maximize the channels to convert them into paying customers.
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15% of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs into your Google Business Profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
The Consequences of a Poor Reputation Online
Can a business really afford to ignore search engine reputation management?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor company reputation management strategy can lead to:
- Low search engine rankings
- Loss of revenue
- Decreased profitability
- Damaged brand reputation
- Diminished trust
- Increased marketing expenses
- Low customer engagement
- Reduced customer and employee retention rate
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact Infinity today to learn how to get more reviews and improve your SEO reputation management strategy.
A Reputation Management Company That Delivers Results
Drive More Prospects to Your Business
At Thrive Local, we are dedicated to helping businesses build brand awareness and credibility through encouraging positive reviews and restoring their brand names. We deliver results-driven online reputation services that increase the likelihood of your prospects choosing your company.
Throughout the years, we’ve continuously developed and improved our corporate reputation management services to provide our clients with the best strategy that fits their marketing needs and meets industry guidelines.
Here’s how our business reputation management company has helped some of our clients achieve their goals:
From Pogo Energy Vice President Eric M.:
“I couldn’t be happier with choosing [INFINITY]. We use them in an ongoing way and also monthly to help encourage our customers to provide us feedback on public reviews. INIFINTY Local creates an easy way for my customers to provide feedback to my company and to the general public. We were consistently told in private surveys that our customers loved us, but we didn’t have a good/easy way for them to transfer their strong, positive opinions to Google and Facebook. INFINTY Local helped us achieve over 1,000 reviews in a few short months.”
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15% if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your corporate online reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
To guide your business reputation management, let’s look at these stats:
- Synup’s recent State of Retail report revealed that a whopping 82% of consumers would not transact with a retailer with less than 3 stars.
- A Bright Local survey also found that online users read 10 or fewer online reviews before making a decision.
- Nearly 23% of consumers consider online reviews that are no more than two weeks old as credible online resources.
- Only 14% of people transact with a business with a 1- or 2-star rating.
So how many business reviews and star ratings do you need, exactly? The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months.